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Mark Lund

Mark K. Lund is the firms founder, CEO and author of The Effective Investor, a #1 best seller. He has written articles for or been quoted in: The Wall Street Journal, The Salt Lake Tribune, The Enterprise Newspaper, The Utah Business Connect Magazine, US News & World Report, and Newsmax.com, just to name a few. You may also have seen him on KUTV Channel 2, or as a guest speaker at a local association or business. In his book, The Effective Investor, Mark exposes the false narrative magazines, media, big Wall Street firms, and most advisors want you to believe. The good news is that Mark will show you that you don’t need their speculative ways of investing in order to be a successful investor. GET A FREE COPY WHEN YOU SCHEDULE YOUR INITIAL CONSULTATION.

Got to be in it to win it – Presented by Mark K. Lund, Utah Financial Advisor

Below is Morningstar’s daily Market Barometer from just after close on June 3rd. It was a wild ride straight UP!!! Markets have been weird this year. The news and media – even weirder. If you listen to the news, not much would indicate that we were about to see an awesome positive spike. The lesson here […]

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How Much You Think You Need for Retirement vs. How Much You Really Need – Presented by Mark K. Lund, Utah Financial Advisor

When it comes to packing for a trip, there is a whole spectrum of people. At one end are the minimalists who somehow fit everything they need for a two-week vacation into a small carry-on or backpack. At the other extreme are the overpackers. These are people who need two or even three full-size suitcases

How Much You Think You Need for Retirement vs. How Much You Really Need – Presented by Mark K. Lund, Utah Financial Advisor Read More

QUARTERLY CLIENT LETTER – 2023 Q2 – PROVIDED BY MARK K. LUND, UTAH FINANCIAL ADVISOR

Recessions Are Hard To Call, But We Know What Comes After In the movie Being There, Peter Sellers plays a simple-minded gardener called Chauncey who is accidentally swept up into a circle of high influence in Washington, D.C. Everyone he meets mistakes his blank expression for an intent interest in what they have to say.

QUARTERLY CLIENT LETTER – 2023 Q2 – PROVIDED BY MARK K. LUND, UTAH FINANCIAL ADVISOR Read More

Scammers Are Now Using AI to Try to Steal Your Money – Presented by Mark K. Lund, Utah Financial Advisor

If somebody called you from an unknown number, claiming to be from your bank, and asked you to “confirm” your sensitive account information, you would probably recognize right away that this was a scam and hang up. But what if the voice on the other end of the line was a loved one? You recognize

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What’s a Safe Drawdown Rate in Retirement? – Presented by Mark K. Lund, Utah Financial Advisor

You’ve probably heard of the 4% rule. It holds that during retirement you should be able to withdraw up to 4% of your invested savings each year and not have to worry about running out of money.1 However, like the 60/40 rule and the 10, 5, 3 rule, the 4% rule is less of a

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Where Did Our Flag Come From? – Presented by Mark K. Lund, Utah Financial Advisor

The American flag is so distinctive and such an embodiment of our ideals as a nation, that it’s hard to believe it didn’t just appear one day in its present form. But as the old adage goes, “Everything comes from somewhere.” And this holds true for our beloved Stars and Stripes. Not only is our

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Why Fireworks Are Such a Big Part of Independence Day – Presented by Mark K. Lund, Financial Advisor in Utah

John Adams made a bold prediction about American Independence Day celebrations. In early July of 1776, shortly after delegates from the Colonies voted to part ways with Britain, Adams wrote to his wife Abigail. “I am apt to believe that it will be celebrated, by succeeding Generations, as the great anniversary Festival,” he wrote. “It

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How to Keep “Fun Money” From Derailing Your Investing Plan – Presented by Mark K. Lund, Financial Advisor in Utah

Dale Carnegie, one of the 20th century’s most recognized authorities on reaching your full potential, argued for the importance of enjoyment in life. “People rarely succeed,” he wrote, “unless they have fun in what they are doing.”1 Even when you’re working toward a goal that requires discipline, such as saving for retirement, you must plan

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Memorial Day: It’s Our Duty to Remember – Presented by Mark K. Lund, Financial Advisor in Utah

In 1945 John Huston, who had just directed The Maltese Falcon, produced a documentary about the Allies’ fight to break through the German army’s “Winter Line” in southern Italy. The film was called The Battle of San Pietro. It documented the retaking of a single, heavily defended town, and covered the events of just nine

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The Downside to Target Date Funds – Presented by Mark K. Lund, Financial Advisor in Utah

Legendary infomercial pitchman Ron Popeil wasn’t just the inventor of the Chop-O-Matic, the Pocket Fisherman, and Mr. Microphone. He was also the creator of one of the greatest slogans in marketing: “Set it and forget it.” He used this tagline to sell his Showtime Rotisserie & BBQ, which moved more than 8 million units in

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The Introduction To Prosperous Investing — The First Appointment


Once you schedule your
Introduction To Prosperous Investing, we will send you a short first appointment questionnaire within 24 hours.  The first appointment questionnaire gives us a brief overview of your current situation, what your top concerns are, and will helps us better understand your investment experience.  To schedule your first appointment, simply call us at 801-545-0696 or click, Let’s Begin. 

 

Enjoy retirement as you’ve always envisioned

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