As seen in

Mark Lund

Mark K. Lund is the firms founder, CEO and author of The Effective Investor, a #1 best seller. He has written articles for or been quoted in: The Wall Street Journal, The Salt Lake Tribune, The Enterprise Newspaper, The Utah Business Connect Magazine, US News & World Report, and Newsmax.com, just to name a few. You may also have seen him on KUTV Channel 2, or as a guest speaker at a local association or business. In his book, The Effective Investor, Mark exposes the false narrative magazines, media, big Wall Street firms, and most advisors want you to believe. The good news is that Mark will show you that you don’t need their speculative ways of investing in order to be a successful investor. GET A FREE COPY WHEN YOU SCHEDULE YOUR INITIAL CONSULTATION.

New Bitcoin ETFs Recently Hit the Market — Are They Worth Buying? – Presented by Mark K. Lund, Financial Advisor in Utah

The new Bitcoin ETFs (Exchange Traded Funds) now make it possible to get exposure to the cryptocurrency by proxy through funds that are traded like stocks on various US Stock Exchanges. Previously, if you wanted to buy and sell Bitcoin, you had to do it through one of the cryptocurrency exchanges. But just because Bitcoin

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How Your Personality Can Affect Your Investment Performance – Presented by Mark K. Lund, Financial Advisor in Utah

There are some people who would love it if you threw a surprise birthday party for them. They’d enjoy every aspect of it, from the sudden yell of “Surprise!” to being the center of attention to eating cake with a large group of friends. On the other hand, there are people who think that a

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Q4 2023 QUARTERLY MARKET REVIEW – PROVIDED BY MARK K. LUND, UTAH FINANCIAL ADVISOR

The Long-Term Cost of Reacting to Short-Term Volatility In the Canadian province of Nova Scotia, which is 80% dense forest and where hikers routinely get lost, schoolchildren are taught to “hug a tree and survive.”1 This isn’t because a tree can offer you warmth or companionship while you’re alone in the woods. It’s because sticking

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An Economy of Words – Presented by Mark K. Lund, Financial Advisor in Utah

On May 16, 2007, economist Thomas Sargent accomplished something remarkable in the history of graduation speeches. He gave an address that, rather than flattering the graduates as is so typical, gave them sound advice. And it was so brief, the entire speech could be printed on a single sheet of paper.1 Sargent’s commencement speech was

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How to Make the Most of the New Year – Presented by Mark K. Lund, Financial Advisor in Utah

We can thank Julius Caesar for starting the new year on January 1st. In 46 B.C. he instituted a new calendar that would more accurately sync with the annual cycle of the sun. This Julian calendar was used throughout the western world for more than 1600 years, until Pope Gregory XIII replaced it with the

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Don’t Let Emotion Drive Last Minute Holiday Overspending – Presented by Mark K. Lund, Financial Advisor in Utah

The holidays, especially Christmas, are supposed to be a time of joy and goodwill. But when you’re feeling the pressure to give a “significant” gift, not only are you the opposite of joyful, but that compulsion and the looming deadline can cause you to overspend. It’s one of the areas where emotions and financial behavior

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Don’t Be Fooled by These 4 Big Retirement Myths – Presented by Mark K. Lund, Financial Advisor in Utah

At age 52, George Jerjian thought he was immortal. He was at the height of his career in marketing, having won an Emmy as a producer. Then his doctor gave him the bad news. He had terminal cancer with perhaps six months to live. Jerjian quit work immediately, an unplanned early retirement. But he survived

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Considerations for Dipping Into Your Emergency Fund – Presented by Mark K. Lund, Utah Financial Advisor

The AP reported that a Euclid, Ohio woman called 911 to report a crime. She had ordered eight pieces of chicken at a KFC drive-thru but the restaurant had given her only four pieces.1 “I want my chicken,” the woman was heard telling a dispatcher. She then requested that law enforcement come to the restaurant

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Ask Yourself, “Why Am I Reading This?” – Presented by Mark K. Lund, Financial Advisor in Utah

For most investors, 2022 was not a good year. Seemingly, week after week, the stock market was down.1 And to make matters worse, we endured the worst bond market in about 50 years. Meanwhile, the value of people’s portfolios was also being eroded by record inflation. These conditions had many investors wondering if there was

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The Introduction To Prosperous Investing — The First Appointment


Once you schedule your
Introduction To Prosperous Investing, we will send you a short first appointment questionnaire within 24 hours.  The first appointment questionnaire gives us a brief overview of your current situation, what your top concerns are, and will helps us better understand your investment experience.  To schedule your first appointment, simply call us at 801-545-0696 or click, Let’s Begin. 

 

Enjoy retirement as you’ve always envisioned

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